Meetings

Remote control kickoff: Betsy's team (AMI IS1009a)

7 Feb 200513:594 speakersSample
Audio · speaker viewPaused
Eileen (marketing)
How does that work? The microphone's supposed to be to your right.
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Eileen (marketing)

How does that work? The microphone's supposed to be to your right.

Betsy (project manager)

Right, so, and then where's the other one? Oh, here. Okay.

Eileen (marketing)

Okay.

Betsy (project manager)

Everybody ready?

Eileen (marketing)

I think so.

Betsy (project manager)

I think the first thing we do is introduce ourselves.

Eileen (marketing)

Yeah, that's a good

Betsy (project manager)

plan. With name and what your function is. So maybe we start with you.

Francina (user interface)

Yeah, my name is Francina and I'm in user interface. My role is— the main responsibility is user interface.

Francina (user interface)

And my role is to design a television remote control.

Team member, name not stated (D)

Mm-hmm.

Betsy (project manager)

Okay.

Eileen (marketing)

And I'm a marketing person. I want to figure out how to sell them.

Team member, name not stated (D)

Mm-hmm.

Betsy (project manager)

And your name is?

Eileen (marketing)

My name is Eileen.

Betsy (project manager)

Okay.

Francina (user interface)

Yeah, I'm Janhavi. I'm— my role is industrial designer, and my responsibilities are deal with technical functional designs and specifications of user interface and dealing with user interface design.

Betsy (project manager)

Very good. And as you already know, I'm Betsy. I'm the project manager for today.

Betsy (project manager)

So why don't we look at the presentation to see what we really are supposed to do?

Eileen (marketing)

Okay.

Betsy (project manager)

Yes, opening, acquaintance, tool training. Well, the tools, I think we already— I guess the tool is really our— the computer, as far as I can see.

Betsy (project manager)

We get— each of us will get instructions and we'll take it from there.

Betsy (project manager)

Project plan, that falls under the same heading pretty much. I don't think we have any great discussion at this point.

Betsy (project manager)

No. Here is what this thing should be. This thing we are going to design is a new remote control.

Betsy (project manager)

Should be original, trendy, and of course user-friendly. So maybe you want to make some notes of that.

Eileen (marketing)

Okay.

Betsy (project manager)

Okay. All right. Here is what the functional design is supposed to achieve.

Betsy (project manager)

That is, it's going to be individual work, and then at the meeting we'll discuss what we have come up with.

Betsy (project manager)

The same goes for the conceptual design. There will be individual work. And then discussion afterwards, detailed design. Same thing, basically.

Eileen (marketing)

3 different types of design that we're going to be concerned with. Okay.

Eileen (marketing)

Functional, conceptual, and detailed.

Betsy (project manager)

I can't write with this thing.

Eileen (marketing)

Maybe we should redesign it. Yes.

Eileen (marketing)

After we finish the remote control, we'll get to that. Yeah, okay.

Betsy (project manager)

All right. Then tool training, try out the whiteboard, participants can draw their favorite animal.

Betsy (project manager)

Does anybody want to go and see how the whiteboard works? So that in case we have to in the next meeting present something on the whiteboard. You want to go, Eileen?

Eileen (marketing)

Okay, I'll see what I can do.

Betsy (project manager)

Whether you— without hanging yourself.

Eileen (marketing)

See if I remember how to draw a kitty cat or a rabbit or something.

Betsy (project manager)

And remember, you have to press so it works.

Eileen (marketing)

So that it will record, okay. Traditional kitty cat.

Betsy (project manager)

I have a fat cat.

Eileen (marketing)

I have a very fat cat. And it likes to sit like that.

Betsy (project manager)

Okay.

Eileen (marketing)

Okay.

Betsy (project manager)

And your front scene, right? Would you like like just to see how it feels so that you have a little idea?

Eileen (marketing)

Am I supposed to wipe off that?

Betsy (project manager)

No, no, no, that's okay. No,

Francina (user interface)

okay.

Eileen (marketing)

Okay.

Betsy (project manager)

I don't know. Get to that later.

Eileen (marketing)

Okay.

Betsy (project manager)

What should I do?

Francina (user interface)

I'm going to draw a snake.

Betsy (project manager)

Oh,

Eileen (marketing)

okay. I hope the kitty cat is hungry because I don't like snakes.

Betsy (project manager)

Here's a project finance, which of course we all have to think about when we design this thing.

Betsy (project manager)

Um, selling price is supposed to be €25. Profit aim for the company is €50 million.

Betsy (project manager)

The market range unlimited, meaning international.

Eileen (marketing)

Okay.

Betsy (project manager)

And the production cost should not exceed, hopefully should be less than €12.50.

Eileen (marketing)

Okay, that should keep everybody on their toes and challenged.

Betsy (project manager)

So these are all things, of course, to remember with the budget and when you design, materials, cost, etc.

Betsy (project manager)

Now, the discussion, I guess, is, does any one of you have experience with remote control.

Betsy (project manager)

Yeah, of course. I guess we use them, we use them, right, every day.

Betsy (project manager)

And, um, now having used the remote control for years, does anybody already have like an idea, like things you didn't like with it, things you would like to change, things you would like to improve with this thing?

Betsy (project manager)

Any first ideas? Would you like it to be smaller, Bigger, have more, have more buttons on it, or maybe clearly better marked buttons, you know, things like that.

Francina (user interface)

Yes, I, I feel that all the remotes should be very compact,

Betsy (project manager)

small,

Francina (user interface)

right? Those which we get here nowadays, it's very long. And, um, and it should have multi-purpose, like the remote control which we use for TV, it should, it should be used for some other purpose also, like Controlling the temperature inside the house, or for air conditioners, or for heating system.

Betsy (project manager)

So it should be a multifunctional gadget that would control all your household machines, basically.

Francina (user interface)

Exactly.

Eileen (marketing)

€1,250 per—

Betsy (project manager)

Well,

Eileen (marketing)

who knows, if we get a really good designer, maybe we can do that. We certainly can try to— I agree with her that to market something successfully, it should do some more things.

Betsy (project manager)

It should be something new. It should do something different than just what we have.

Betsy (project manager)

Now, of course, the other thing to think there is maybe the design.

Francina (user interface)

Yeah, design should be— yeah, it should be different. All the— almost all the—

Betsy (project manager)

Like trendy, you know, like earlier we saw maybe it should be something trendy, you know. Maybe different colors or materials or, you know.

Betsy (project manager)

So, yeah, shapes, right? You know, like kidney-shaped feels better in your hand or something.

Eileen (marketing)

Friendly shape.

Betsy (project manager)

Yeah.

Eileen (marketing)

That would help. I think another thing that would help is if it beeps when you clap, because I think one of the big things that happens is people lose them. They can't find it.

Betsy (project manager)

That is true. They put the newspaper or they put it behind a plant or, you know, whatever, and suddenly the phone rings and they want to turn the TV off and they say, where the hell is my remote control?

Betsy (project manager)

Yeah, well, or yeah, or if it's really If it's really in a dark spot, that it gives out a sound or a signal. Yeah.

Eileen (marketing)

So it should either beep or a light should blink.

Betsy (project manager)

If lost, signal. Throw signal, you know.

Team member, name not stated (D)

Yeah, maybe it should have a light so that we can just recognize where it is.

Betsy (project manager)

Exactly. I mean, just that's why I'm saying, I'm just saying throw signal, meaning just whether it's a beep or whether a light or a flag.

Eileen (marketing)

And do you think a good clue for That is that it would respond to a clap or respond to your voice or it would respond— what should you have to do to make it beep or blink?

Betsy (project manager)

Okay, my idea is maybe that the minute it's really hidden, in other words, if it's like in a dark spot, meaning, you know, like a newspaper is on top, a sweater is on top, or it's behind a plant, at that moment it's like, what do you call it, the light sensors, you know.

Eileen (marketing)

In that moment it has a sensor.

Betsy (project manager)

It gets a certain darkness, it has a sensor and it gives out a signal.

Betsy (project manager)

Whether that be a light signal or a beep, I mean, we can discuss that later, you know.

Eileen (marketing)

So the light sensor would activate the signal?

Betsy (project manager)

That's right. You know, it would be— right, you have to have some kind of sensor. And I think voice or clapping, that's not specific enough.

Betsy (project manager)

I know there are the lamps and stuff, you know, you can clap on and off. But I think they only work to a certain degree.

Eileen (marketing)

But it could be someplace really obvious and you still wouldn't be able to find it.

Team member, name not stated (D)

What, with—

Eileen (marketing)

Well, because you're silly, because people are silly.

Betsy (project manager)

Oh yeah, well, but then those people, we can't help everybody.

Eileen (marketing)

Well, if it were like on top of your bookcase and you usually kept it on the coffee table, you know. Okay, we have to move along.

Betsy (project manager)

Yeah, we have to move along, but I think we have some good Good points to start with here.

Betsy (project manager)

Okay, the next meeting will be in 30 minutes. I think you all did you get notices on your computer for this?

Betsy (project manager)

Okay, so we'll you got the notice. The working design, I guess that's the function ID. Who is this? The industrial designer?

Team member, name not stated (D)

Yeah,

Betsy (project manager)

that's you.

Team member, name not stated (D)

Yeah, it's functional. Yeah, exactly.

Betsy (project manager)

Okay, so. We're looking for a working design when we come back.

Team member, name not stated (D)

Working design, yeah. It's mainly technical functional design.

Betsy (project manager)

And then the technical function— you're the technical function, so you're the working design.

Betsy (project manager)

So you have a working design and then a functional design. And the marketing manager is coming up with some user requirement specification, like friendliness and what we just discussed in general.

Betsy (project manager)

That would be your idea. And of course, price. That it, that it, that the price is a good price.

Betsy (project manager)

I mean, the price is given, but that was—

Eileen (marketing)

We have to justify that price by having sufficient features to make it sell at that price.

Betsy (project manager)

That's right. And, you know, you, you will get specific instructions for that.

Betsy (project manager)

I think that's the end of the show. Yeah. So we have, well, we have 2, 3 minutes.

Betsy (project manager)

Any questions at this point or suggestions?

Betsy (project manager)

I think basically you will get instructions to work with, and if you have any questions— I guess you can—

Eileen (marketing)

Okay, I think I have enough to think about till our next meeting. How about you people?

Team member, name not stated (D)

Yeah, I think, yeah.

Betsy (project manager)

Okay. All

Eileen (marketing)

right, well,

Betsy (project manager)

then we see you in about 30 minutes and see what we can come up with.

Eileen (marketing)

Okay, very good.

Betsy (project manager)

Okay.

Francina (user interface)

Yes.